Strategy
At Yoma Bank, we are driven by our purpose to build a better Myanmar for its people.
Following the appointment of Mr. Dean Cleland as CEO in 2019, the Leaders of Yoma Bank created the 2025 Strategic Plan by leveraging the strong foundations built over the last 28 years. The Board of Directors first approved the Strategic Plan in January 2020. The Bank yearly reviews the intended strategic agenda, considering the macro environment to forecast conditions as well as engage with its customers to assess its competitive position over the 5-year horizon.
The objective of Strategic Plan is to ensure alignment across the Bank and the Board on the strategic priorities that will guide our way forward for the current year, as well as give an overall direction for the coming 5 years.
| Strategic objectives | |
| To focus on delivering impact to Myanmar businesses | Empowering Myanmar business by providing access to capital is crucial for building a better Myanmar. Small and large companies are the bedrock of our economy, and we aim to make it easy and simple for Myanmar’s businesses to have access to capital l and financial services. |
| To become the main bank of our customers | We aim to elevate and deepen our relationships with our customers – fulfilling their financial needs. We will make the best use of technology to enhance customer experience, facilitate payment and banking operations. |
| To create growth and value for our shareholders | We aim to drive growth and create value for all our customers and our shareholders alike. |
In addition to the strategic objectives, we acknowledge that there are some areas of the Bank that require particular attention and that will further enable our strategy. Clear examples of these are People, where we have set up a program called the Way We Work, Operations, where we will look to optimize our processes and workflows, Risk where we need to strike the right balance between growth and risk appetite, and Compliance, where we will be focusing on enhancing our AML and KYC practice as we grow our customer base.
Today, everyone in Yoma Bank is committed to delivering the 2025 Strategic Plan and its objectives – working towards bringing innovation, and uplifting capability to serve our customers better.
