Strategy
At Yoma Bank, we are driven by our purpose to build a better Myanmar for its people.
Following the appointment of Mr. Dean Cleland as CEO in 2019, the leaders of Yoma Bank created the 2025 Strategic Plan by leveraging the strong foundations built over the last 28 years. The Board of Directors first approved the Strategic Plan in January 2020. The Bank annually reviews the strategic agenda, considering the macro environment to forecast conditions and engages with its customers to assess its competitive position over the 5-year horizon.
The objective of the Strategic Plan is to ensure alignment across the Bank and the Board on the strategic priorities that will guide our way forward for the current year and provide overall direction for the coming 5 years.
| Strategic Objectives | |
| To focus on delivering impact to Myanmar businesses | Empowering Myanmar businesses by providing access to capital is crucial for building a better Myanmar. Small and large companies are the bedrock of our economy, and we aim to make it easy and simple for Myanmar’s businesses to access capital and financial services. |
| To become the main bank of our customers | We aim to elevate and deepen our relationships with our customers by fulfilling their financial needs. We will make the best use of technology to enhance customer experience and facilitate payment and banking operations. |
| To create growth and value for our shareholders | We aim to drive growth and create value for all our customers and shareholders alike. |
In addition to the strategic objectives, we acknowledge that there are areas of the Bank that require particular attention to further enable our strategy. Clear examples of these are: People, where we have set up a program called The Way We Work; Operations, where we will look to optimize our processes and workflows; Risk, where we need to strike the right balance between growth and risk appetite; and Compliance, where we will focus on enhancing our AML and KYC practices as we grow our customer base.
Today, everyone at Yoma Bank is committed to delivering the 2025 Strategic Plan and its objectives – working towards bringing innovation and uplifting capability to better serve our customers.
